Quality content = Automatic Backlinks
So, let me preface by stating, I love SEO. I find it fascinating.
I originally fell in love after having my cleaning agency start to rank for super competitive keywords and overnight become a success.
Now, I've been wanting to replicate the success of my cleaning agency in several other similar verticals.
In essence, I want to just focus on Search Engine Optimization (SEO), copywriting and building out a superior brand and grow my businesses organically.
The issue I have is, every one says create quality content and the backlinks will come but I've honestly tried that.
I've tested with 3,000 word guides of the highest quality, 800 word blog posts of super high quality and I've received 0 back links as a result of them.
Is it because of the niche I'm in?
I'm using Facebook, Medium and Twitter to help with indexing each post but from my experience the mantra that quality content = automatic backlinks is a false one, especially in the home & garden niche.
Content writer here. One of the most difficult parts about getting organic backlinks is that other content writers do not link to sites/posts that have immediate monetization. Someone clicks on the link from my clients' site, finds out that they like it better, all we did is provide a lead to a competitor. Since everyone is trying to make money online, I've had tons of information I share with clients as source info, but they almost never put it in their guides.
Also, not to sound cocky, but 3,000 words doesn't automatically give you the highest rankings, especially on a topic like cleaning that's frequently searched. It's not necessarily going to be found often and have users thinking about sharing it on their semi-reputable blog or blasting it all over social media. Quality content doesn't equal backlinks, but it is still wildly important. As others have stated here, you just have to perform some manual outreach. While I don't agree with the practice, I know a lot of people who pay for backlinks to boost their ranking.
Obtaining links to home services sites is hard, most site owners are picky about who they link to or want a decent payout. The only way I've been able to get these is through outreach and it's painfully slow to start, but eventually once you nail down a SOP you can teach freelancers how to do it and save a lot of money in the long run.
This is the correct answer. And the key take away is that as you gain momentum and your authority increases, others will be more willing to link to you
Actually, backlinks are the only thing which is worked these days, because Google is updating its algorithms and it's getting more hard and hard to be on the first page. They have changed many factors for ranking but Backlinks is still a strong factor for ranking,
As you mentioned that you have that you have quality content which you have posted on Facebook, twitter and other social media, I want to tell you they only provide no follow links which is not useful for ranking, they can divert traffic to your site but they will not play any role in ranking or quilty backlink.
As SEO my advice is to buy some SEO tools like Ahref and find some competitive sites as your niche keyword and try to get the backlinks from them and it will really help you to get some great backlink and it will also improve your site ranking.
Feel free to ask me any question or references, "Happy To Help "
Never mind the backlinks, they will come when you use your outreach and relationships to reach people in your niche who have the ability to share and maybe give a link. One genuine link is worth thousands of manufactured ones. IMO
I'm going to go even further out on the limb and say that quality content isn't that important – content that people will share is better. So you have a 3000 work dissertation on cleaning. No one gives a shit. The quality of the content is irrelevant without backlinks.
You know what they would have shared?
"You'll be amazed at these 5 life hacks to keep your party pad clean"
There's a reason you see those kinds of posts all the time. People click on them and share them even though you know you're going to be disappointed and #4 is not going to surprise you.
Quality content is great, but a lot more expensive than shareable content. You'll get more backlinks from articles that people are willing to read and share.
Disclaimer In some industries, particularly technical verticals where the target audience is a technical niche – this SEO blogs – you will have better luck with high quality long form content. But even in Search Engine Optimization (SEO) you'll still see click bait article, because they work.
High Authority Sites Share my Website Links but put it on No-Follow. Obsolete Whitehat Way!
Get Backlinks With the Way of Help a Reporter Out (HARO)!
Guide To Build Backlinks Like a True White Hat SEO
The Summary of Discussion 1: Hoping People Make Backlinks for the Quality Content Wherein Your Sites Then End up Making Backlinks by Yourself or Paying Any Campaigns
What SEO strategies have worked for you?
I spent countless years trying to understand SEO and I am DAMN good at it. I disagree with literally every single comment left so far. The thing that works best for me in terms of Search Engine Optimization (SEO) is literally nothing short of ignoring all search engines and instead focusing on marketing and advertising campaigns. As you run more and more successful campaigns, more and more people link to your articles and products and pages – and SEO happens all on its own.
Things I will never again do:
-submit to link directories
-create content for the sake of linking to something for "SEO juice"
Things I will do:
-ensure my keyword density in the content I do create
-ensure the sites I link to within my articles are high caliber sites
-link to recent related news or find ways to work recent related news into the articles I create
-focus on building relationships with the owners of the sites where I do want backlinks – for the sake of sales not SEO.
-focus on well rounded marketing including text, audio, and video
-focus on the people behind the websites – not the websites themselves
But hey what do I know about marketing ;)
I'm just starting a marketing agency and I'm honestly thinking about not offering SEO as a standalone service. I'd rather include it as part of a marketing consulting package or bundle it in with Pay Per Click (PPC).
The sole focus of SEO tends to be increasing traffic and (hopefully) conversions. Which is great, but I think that there is a lot more opportunity to include branding, content (as you said, not for the sake of Search Engine Optimization (SEO), but to create value), as well as market place analysis.
If you're already starting on keyword and competitor analysis you may well go the full mile and use frameworks like SWOT and porters five forces model to guide clients on how they position their company compared to their competitors, what they can do better and how they can improve etc…
Don't mean to put SEO down, but end of the day its only channel for marketing and you've got the skills then its worth bringing that to the table.
My first proper proposal for Search Engine Optimization (SEO) took only 20% of the meeting, just enough for the client to know what it is, that it takes time and why it's important. I then focused on their competitors and industry, which they really appreciated.
Yes, I agree there is a lot of opportunities in other aspects of digital marketing. Currently, Social Media is the sweetheart and in my experience, if one clubs it with other offerings, its very likely that the clients agree to the proposal.
Also, along with making client aware about the necessity for ranking on Search Engine Result Pages (SERPs), what mostly converts them is case study about the last few clients for which we successfully run SEO campaigns
Awesome post man. I own a small (rapidly growing) financial news website that I started about 6 months ago. Upon commencing my website I made a conscious decision to forget about thinking about Search Engine Optimization (SEO) when I wrote articles and instead focus on generating quality content that my readers would like and want to subscribe to.
My website has exceeded my growth expectations and generates revenue through paid subscriptions and a small amount of banner ads for affiliate programs I've joined. My content contains keywords but that is purely coincidental – it just happens that the wording of my articles appeals to Google because that is exactly how they built the system to work.
Google (and all major SEO users) continually adjust their algorithms in order to provide the best searching experience for their clients. Therefore, if I focus on the same (generating content that provides the best experience for my readers) then sooner or later the two will combine and my website will appear in response to searches for my niche.
I think many people get so wrapped up in trying to appeal to Google that they completely forget about their readers. Sure, they may in the short term generate lots of bot or irrelevant traffic but it isn't the kind of traffic I want to my website and simply uses up bandwidth.
I want visitors that are interested in the news I write and want to pay my very cheap subscription fee ($1.00 for 12 months) and will find the products and services I advertise useful. I'd prefer 1,000 paid subscribers to 100,000 visitors with a 95% bounce rate.
The kind of visitors I want to my site require marketing strategies outside of what SEO can offer and it just so happens that because of that, the content I generate is SEO optimised.
The fact is Google gives higher preference to user experience and if one focusses on that, rather that appeasing Google, they'd stand a better chance to rank higher on Search Engine Result Pages (SERPs)
Yep! I couldn't agree with you more. This might have been different in the beginning when the algos were not that advanced but it certainly is the case now.
I think your approach is a great long term strategy.
As a consultant, I try to focus on providing recommendations like "oh, you could be doing this with what you already have been doing as your wider strategy" or "hmmm this thing might be hurting you in organic search, but it could be helping other marketing efforts, so here are the pro's and con's. Make a decision and we can work with it"
Search Engine Optimization (SEO) should be part of your larger marketing strategy. When you create content, do it for your customers. When you wanna get links – do it to drive sales and to give your site/company good Public Relations (PR).
Couldn't agree more on this
This is all organic SEO and it's what a lot of search engines want.
There are other things to take into consideration, such as how you are linking to internal and external pages (anchor text, title/alt text, link attributes etc.) and providing as much "data" to search engines.
As others have said, using schema can also help with ranking.
I've found that the more information you give the search engine, and the more you tailor your content to what people want to see, the better your results will be.
I agree with you. Though, the information that's provided needs to be highly relavant
Absolutely! Relevancy to your industry goes without saying. But it should also be relevant to your customers, or the clientele you are looking for.
A builders' yard wouldn't create content around cheap bike insurance, but a bike dealership might.
Treat your content like another service or product you offer – a knowledge base. You shouldn't just be the place to go for a product or service, you should be the place to go for information about the product or service you offer.
What are your customers looking for? What will they be expecting to see? Are you giving them the information they want? If not, how can you improve the content you have?
I've found success with this – find a question with a high search volume but no good answer (it can take time) and write a piece on it. Keep your links relevant too and tease the reader to continue to other useful or important info on your site. For example, a travel agency might link a round-up of attractions to an article about hotels in the area.
You summed up so perfectly.
Five Steps to Get Authority Backlinks through Cold Email Outreach
A Secret to get High DA Backlinks You Should Bookmark!
24 Fav Tools for Rank Tracking, Link Building, Technical SEO, Keyword Research, Backlink analysis