Prioritized Silo or Interlinking Case Study: 0 to 30K Visits a Month in 6 Months



Mark
✅ Case Study: 0 to 30,000 Visits / Month In 6 Months ✅
How did we achieve this? 🧐
The truth is, there's been a lot of work to generate these results.
Search Engine Optimization (SEO) is hard and complex.
To simplify the results to a single strategy would disingenuous and misleading.
But if I had to distill the three most important components, they would be:
KEYWORD CLUSTERING -> TOPICAL AUTHORITY
A keyword clustering process that helped us formulate a topical authority content strategy. We used KeyClusters to generate 100s of article ideas across 6 main silos. From these, we prioritised 150 article based on keyword volume, difficulty and relevance.
BULK CONTENT CREATION -> PUBLISHING VELOCITY
We ran every article through Frase to calculate the word count. This gave us a total required word count of 200k words for 150 articles. Our team produce 1 million words a month so we have the in-house systems for bulk content creation. We then deployed our publishing system to drive fast indexation. Drip feeding a few articles every month will take years to see results. The faster you publish the quicker you'll rank.
ON-PAGE SEO -> SILO'ED INTERLINKING
We used a streamlined on-page SEO process that prioritised silo'ed interlinking. We focussed on the 80:20 of on-page SEO
Specifically the following:
URL slug -> targeting primary keyword
Header Title and Meta Title -> targeting primary keyword
Headers (H2, H3) -> hierarchical and targeting keyword variations
Images -> every 250-350 words with keyword variation alt tags
External links -> to authoritative (non-competitive) sources
Internal links -> to other articles in the same silo on exact or close match anchors
I can't stress enough the importance of internal linking within a silo. The idea here is to connect up your articles on anchor texts that signal to Google what each article is about.
Not only does this help with indexation, but when you start scoring backlinks, these authority signals will flow throughout your site and help other pages rank.
Any questions, just ask in the comments. 🙋‍♂️
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prioritized silo or interlinking case study 0 to 30k visits a month in 6 months
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Mark ✍️
For those interested, you can see the website and full case study here: https://www.contentellect.com/keyword-clustering/
Keyword Clusters: What Is It & How It Works [0 to 30k Traffic Case Study]
CONTENTELLECT.COM
Keyword Clusters: What Is It & How It Works [0 to 30k Traffic Case Study]
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Mark ✍️
And for those who want to see how to use keyword clustering software check out this video: https://www.YouTube.com/watch?v=ePmRbwp4Abk
How To Use KeyClusters With Ahrefs To Create Topical Keyword Clusters
YouTube.COM
How To Use KeyClusters With Ahrefs To Create Topical Keyword Clusters
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Tandy
Backlink strategy?

Mark ✍️ » Tandy
No active backlink strategy. The site has picked up a lot of links from the content and from citations. They are a funded tech start-up so they've got links from sites like Capterra and G2 etc.

Matthew
Great results, and a perfect example of 'how to SEO'. People who don't 'do' or 'understand' the basics of Search Engine Optimization (SEO) always fail to grasp these basic principles of quality, uniqueness, and hard work, and then can't figure out why, 6 months down the line, they're not ranking for anything other than their company name, or very random keywords and long tails.

Mark ✍️ » Matthew
💯

Tandy
How come you wouldn't use keyword cupid instead, it seems to do what this tool does but even better? It even shows how to link each article together to create silos based on clusters?

Mark ✍️
Yeah, KC is quite similar and has more features like their visualization tool, SerpSpy and Hub-Spoke analysis, but to be honest I never use these features and don't find them very helpful. Also KC pricing is bonkers and you have to subscribe to a monthly plan. Most people use clustering sporadically so a monthly subscription usually doesn't make sense. KeyClusters does the grouping at a fraction of a cost and it's PAYG.
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Ryan » Tandy
I tested KC and thought the Clustering was a bit mixed. I found keywords that I thought should have been in other groupings. I guess if they really are grouping based on similar Search Engine Result Pages (SERPs) I shouldn't question. I have seen Search Engine Result Page (SERP) intent that didn't match what I thought it would be before actually looking. But I was just a little concerned about cannibalization at first glance.
Mark ✍️
Keyword grouping tools predominately use two main methods – 1. Natural Language Processing (NLP) to group words with similar intent and 2. Google SERP analysis to group keywords which have URLs in common. In my experience NLP is not as accurate as real-time SERP analysis for obvious reasons, but the latter is not perfect either. Depending on the sensitivity of the SERP groupings, some keywords may be grouped in the "wrong" groupings. Like all software, you will always need to give it a human lens to correct marginal cases that are inaccurate.

Mäkelä
Did you start publishing content from the bottom of the silo to the top? So first you published all the sub-topics, and last the main topic.

Mark ✍️ » Mäkelä
Not really, although this would make sense. We tried to publish all the main articles in a silo in one go. This allowed as to interlink without waiting for drafts to go live.

Pritesh
Can you tell more about your systems to bulk generate content? Any tools that you used in particular for content generation maybe?

Mark ✍️ » Pritesh
Old school human writers – we have a team of over 100!
Ryan » Mark
And are they going off content briefs? Aiming to target any featured snippets? Using Artificial Intelligence (AI) tools for outlines or optimizations, like Surfer or the like? (If that's in your article, no worries, ill be reading next)
Mark ✍️
Yip, Frase briefs and Surfer optimisation. No AI though

Abdul_Hadi » Mark
What do you mean h2 and h3 hierarchical

Mark ✍️ » Abdul_Hadi
Keep your header structure such that H2 follows H1, and H3 follows H2. If you have a new section in the article then return to H2 and then H3 etc.
Abdul_Hadi » Mark
Of if we are writing affiliate content for products, should we use different section for each product with in an article
Steve » Mark
I noticed u never mentioned H4, is there a reason H4 is not used?
Mark ✍️
No reason, we sometimes use H4

Lima
That is impressive. How many writer? What was your cost? What is you writer team hierarchy to ensure quality?

Mark ✍️ » Lima
We have 100 writers in our team but only used 7 on this campaign + 1 full time editor. $20k cost, 3 months delivery
Lima » Mark
Very impressive. My focus was 100% Pay Per Click (PPC) . This month our goal is to explode and dominate our niche with Search Engine Optimization (SEO) . The challenging I'm having is making sure we are delivering quality content and I'm overview all the content myself on top of running a company.
Mark ✍️ » Lima
Yeah I struggle with that too. If you're a 10, set your standards at an 8 and you can always improve content at a later date. Publishing a lot and fast, as long as it meets an 8/10 standard, beats perfecting every piece and publishing slow
Lima » Mark
Lol. That is a great advice.

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