37 SEO Best Practices Involving Social Media, Silo, SEO Plugins, Schema, Video Submission, Keyword Research, SEO Audit



u/digitalsathish

Some SEO best practices that I use for my website. Add more if I missed any.

– Fix a Focus Keyword with the help of SEMrush & Google Keyword Planner (GKP).
– Check the improved organic keywords & Google Search Console (GSC) keyword for ranking purposes.
– Check the Search Engine Result Page (SERP) & Analyze the Content Structure, WordCount, Rich Media.
– SILO Structure – Category & Breadcrumb the contents precisely.
– Question form keyword inclusion for Voice Searches – FAQs & QA.
– Better URL – Shorter, FKW & SKW with no STOP words **(5 to 6 words).**
– <Title Tag> FKW & SKW <Title Tag> **(50 to 70 Characters).**
– Diversify the Heading & Sub-Heading Tags H1, H2, H3…
– Meta Description 160 to 320 characters with Latent Semantic Indexing (LSI) keyword.
– Add Gif to the blog content.
– Author Bio Block.
– Author archive and Category archive.
– Image File Name, ALT text & Image Caption.
– Image Compression to speed up a blog post.
– Interlinking – 1 Same Category, 1 Existing Blog, 1 Outbound & 1 Product Link (if any).
– SEO Plugins, Schema Plugin & Rich Snippet Plugin integration.
– TOC+ Plugin – Table of Contents implementation for SEO site links process.
– Check the Post's Sitemap & Search Console crawl status.
– Also, check the status of the Bing Webmaster & Yandex Webmaster tool.
– Check for canonical links and other variations to avoid duplicate content.
– Add Modifiers such as "Best", "Top", "Guide", "Free", "List" & more (if applicable).
– Blog Commenting on the relevant niche
– Answer on Quora and give a link back (80:20% rule ratio).
– Engage in Forums and follow up on the thread.
– Social Media Sharing floating option to allow users to share the articles.
– Local Article Directory Submission & Article Submission Web 2.0 activities.
– Video Submission on YouTube, DailyMotion and Video Submission sites.
– Video Description and Keyword Tags – Use TubeBuddy.
– Create a Pinterest Board and Optimize Image Backlinks with relevant descriptions.
– Document Sharing and PPT slideshow submission to drive traffic.
– Add Infographics & offer embed sharing code links.
– Disavow the toxic links to strengthen the Site Authority & reduce spam.
– Find unlinked URLs & Brand Mention (incl. social media) to acquire backlink.
– Submit Links to the Content Curation Platform to drip the referral traffic.
– Join LinkedIn groups and share the link without spamming.
– Reverse image searches and cite links on the weblog that uses our images.
– Improve the Author Box in our blog and add multi-authors (if any).
Which one works good for you.
88 πŸ’¬πŸ—¨

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macbeezy_
How well does Quora do for you?

digitalsathish ✍️
Quora: The best place to spam indeed. LOL.
Most of the answers are written for the sake of referral traffic.
A crowded area.
But I used to harness the real power of "Answer Wiki". It gives me a few decent traffic but not up to the expectation. Your answer stays at the zeroth position (Top of all answers).
I keep a habit to answer and educate people on Quora. This led me to acquire "Top Writer Badge" the previous year.

macbeezy_
I'll have to add Quora to my arsenal then. I like that. I use a couple forums.
Is there much content for sports on there?
digitalsathish ✍️
There are plenty of questions unanswered on Quora. You can educate, narrate or even acquire leads for sure.
nofearinc
Don't forget that Quora links don't show up in Google Analytics unless you add a UTM argument somewhere and filter them this way.

SimianLogic
Audit page speed as well, that seems to make a difference with Google. I haven't tried AMP yet.

digitalsathish ✍️
Yes. Compromising the speed factor might get us into serious trouble. Keeping the bounce rate normal. Hosting also plays a crucial role in displaying the content to the visitors.
Frequently, monitoring them.
AMP causes some issues earlier for me. Without any technical guy, I can't implement them and put my website at risk.
But I must implement AMP soon. Because Google considers Mobile-First Indexing and Quick Loading Pages as important stuff.

reeferd
I wish we collectively could just kill AMP by not using it.
digitalsathish ✍️
You exactly commented the same. We avoid AMP often. Who knows this might be one of the crucial SEO factors in the future.
Mobile-Revolutionized!
Faster the page loads, faster the user experiences the content.
reeferd
As a programmer I find it extremely annoying having to maintain 2 versions of a page. And I also feel AMP is a Google tech made to further tighten the grip Google has on the World Wide Web.
But the performance gain is undeniable. Serving pages specifically made just for mobile has alot of benefits in terms of bytesize. The caching Google does with this content is also awesome for speed. You might not have a server close to the user, but Google sure does.
Google has become a monster and I hate dancing to every tune they put out. Oh how I wish they had some real competition…

nobodybutran
Hi I'm really new to SEO. Are you subscribing to any paid services? If yes, may I know which tools you are using? Thanks!

digitalsathish ✍️
Great.
You can follow top blogs that educate people with real case studies. Search Engine Optimization (SEO) is changing. Follow webmaster blogs and also experimenting with the tactics to your own website can help you a lot.
I usually don't believe in paid services or courses. Most of the time we get only the basic stuff that is already available free online.
Follow the top blogs using Feedly.
Some paid tools that I use are SEMrush, Mixpanel, Hotjar, Typeform, GoToMeeting, Buffer, Yoast Premium & a few others.
You can also utilize the power of forums. It helps you a lot rather than wasting a long-form blog post (sometimes).

nobodybutran
Thank you!
I am currently viewing SearchengineJournal based on the comments as I really don't know which sites or blogs should I trust.
Also, I would just cheat on Yoast in the past, just so every field turns good/green. I wasn't trained to do SEO or never had a background about it.
For the tools, I may only be provided a premium Yoast. Which sucks because I really would like to try some other paid tools to learn more but very less likely to happen.
digitalsathish ✍️
Yeah, I agree with you.
Even I use Yoast for seeing the Green Signals to satisfy myself to assure the quality of my content. You can also try SEMrush SEO Writing Assistance for evaluating your content.
At the end of the day, quality data-driven content wins. A content that helps or educate the targeted visitors rank well. SEO is changing and we can't rely on the tactics that we learn online. Some might work some won't. It's all about the trial and error method.
But never lose content quality. That's it.

GroundedByReality
You're making me feel inadequate.. Nice work. I'm still trying to figure out how to write decent alt-text for my site images. Hopeless…

digitalsathish ✍️
Alt Text is not a necessary thing if you are intending to keep the image for decorative purposes.
I suggest you simply summarize the section/para as an image ALT phrase (not exceeding 6 words – just my assumption).
Make sure you can read the ALT Text without any hassle. It helps crawlers and bot to fetch it with ease.
Sometimes, you can keep the ALT Text as the image description to show what's the exact stuff the image relates to.

butter14
What is this 80/20 rule on Quora you mention?

digitalsathish ✍️
You educate Quora visitors with informative (straight to the point) answers without any links – 4 Answers
You educate + navigate the readers to your weblog/podcasts/vlog/social media & so on – 1 Answers.
So, out of 5, only 1 answer should be way promotive. The rest (4 answers) is purely text content.
Repeat.
This increases your account credibility and stays away from the spam loop.

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nguyenthanhlamtran
Hello. Thank you for your guide. Can you please explain more about internal link part. You say one same category and one existing blogs? What are they exactly? Besides that, if I have a product category such as pressure washers. Can I create a blog category about pressure washer. Will they create duplicated contents?

digitalsathish ✍️
Lemme share you a small scenario here to explain this.
My Product: WooCommerce Coupon Plugin πŸ“¦
Ongoing Blog: How to automate next order coupons in WooCommerce ✍️
Linking to the sources
One same category: How to create WooCommerce coupons in 5 minutes ↗️
One existing blog: How to audit your WordPress website and fix the technical SEO issues ↗️
One outbound: How to programmatically add WooCommerce BOGO deals ↗️ (Linking to Bob Dunn's BobWP blog – neighbor's blog)
One Product Link: WooCommerce Coupon Plugin ↗️
I hope you could connect the dots.
BTW, your pressure washers' product category & blog category won't conflict/duplicate. You are free to create category and write blogs, interlink with your products and pass the link juice precisely.

nguyenthanhlamtran
Thanks very much for your advices!

GroundedByReality
Thanks for the advice.. the images are products, so they are needed. I think I'm getting the hang of it – trying to be descriptive while adding in keywords. So 6-8 words is all I should have in there?
I do have another question I can't find an answer for. I have literally thousands of images I can add to my galleries. Is there a limit to how many images Google will search on a website? Or should I put as many up as I can? My developer seems to think I already have too many images up on my site.
FYI.. we make a custom product. So I do think it's helpful for potential customers to see what can be done with their design/logo as there are multiple material and styling options.
Thanks!

digitalsathish ✍️
There is no limitation or defined word count for ALT Text you can use as many as you wish. But make sure it looks short and crisp.
No there isn't any limitation available for the crawler to fetch your images. You can upload huge number of images without any issue. Ensure that the image is not too bulky. Compress them before uploading them to your database.
Check whether you allow Google Image Bot in your Robots.txt file.
Good Luck.

Ireland2020
Why did you Block the author bio?

digitalsathish ✍️
Block in the sense, a container, a section, a component. Usually, an "Author Bio" block at the end of the blog/content.

Ireland2020
Ah I see, so if you are using WP and complete the Author Bio for the content on each page of your site.
How can visitors see the Author information?
digitalsathish ✍️
I use elementor plugin to embed Author Bio module at the end of the blog.
Some themes are prepacked with displaying Author Bio after the blog end (at the end).
If not, then use drag and drop page builder to showcase Author Bio.

freakstate
Gif to the Blog content? Why?

digitalsathish ✍️
It keeps your visitor engaged and stay with your page for long. Thus, bounce rate is optimized. It will look good and adds more engagement to the content.
Funny & viral gif wins.
It is recommended to either compress the Gif or upload it to any gif hosting platform and embed the code to the content.
Gif will suite only a few niches. Sometimes you need to stay away from Gif when you publish purely business contents or any professional contents.

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