An SEO Case Study Improved 30 Percent of Prev Traffic in 3 Months on an eCommerce Website

Improved 30%+ Traffic in 3 Months [Case Study]
This is an eCommerce website that we started working on about 5 months ago and improved its traffic by doing the basic but imp. things.
Here's what exactly we did:
Focused Keywords in H1 Title Tags
Google recently introduced the auto meta title thing by picking the Search Engine Result Page (SERP) title somewhere from the page while ignoring our provided meta title.
I noticed that most of the imp. category/product pages titles are changed to something general that decreased the Click Through Rate (CTR) big time. The pattern for this website was that Google picked the H1 title tag as SERP titles instead of the meta tags.
So, we added the keywords to product and categories H1 tags for making sure users are seeing the clickable titles and Google is seeing keywords there too.
Fixed Keyword cannibalization Issues:
80% of the eCommerce websites I worked in my career had the cannibalization issue where the primary product keywords are being targeted by multiple pages by the website dev. This website was no different…
So, we created a detailed EXCEL file for keywords mapping and for making sure that one keyword is targeted by only one page (most imp. that page should be the best fit)
This way we were able to fix most of the cannibalization issues and clear the way of actual primary category/product pages.
Company/Product/FAQ Schema Codes:
We created a Detailed local business schema for attaching their Google My Businesses (GMB)s with their website for making Google sure that it's a legit business.
Also, I created detailed product schema codes with basic product information like price, ratings, etc…for improving the Click Through Rate (CTR) on Search Engine Result Pages (SERP)s.
For Landing Pages & primary product pages: we also created the FAQS by getting help from the existing Frequently Asked Question (FAQ) section in SERPs and then created schema codes for these Frequently Asked Questions (FAQ)s as well.
Internal Linked High-Priority pages in Navigation:
They have a lot of products on this e-commerce website and for improving the crawl and importance of primary pages, we decided to create a new drop-down menu within primary navigation labeled as "Bestsellers" and internally linked all the primary pages (collection/products) there.
We also internally linked the primary pages from Authority pages like Home Page using the primary keyword as an Anchor text for a better understanding of keywords.
Tropical Authority and Relevance:
After fixing all the technical issues, we started a little content campaign targeting all the "Questions" keywords relevant to the primary pages and answering them in blog posts.
Then yes, we internal link from the blog pages to the actual money pages (product pages) for giving them a good boost.
Note: We started a backlinks campaign recently but the results from links are yet to be seen on this project
Hope it helps, Thanks!
39 πŸ‘πŸ½4322 πŸ’¬πŸ—¨



an seo case study improved 30 percent of prev traffic in 3 months on an ecommerce website

an seo case study improved 30 percent of prev traffic in 3 months on an ecommerce website

I used that way too and the most important is Keyword Canabalization

Truslow πŸŽ“
I was going to say that the least important on the list is Keyword Cannibalization.
Here's a decent post on the subject, but generally that whole notion is a myth and only really affects you if you are truly playing the (outdated and astoundingly ineffective) "match the keyword" game.
What people get wrong about keyword cannibalization
Anova Β» Truslow


Truslow πŸŽ“
Was it the fact that you fixed keyword cannibalization (which, doesn't exist)? Or was it the fact that in doing so, it forced you to look at focus and intent so you inadvertently improved the situation there or somewhere similar without even being aware that you were doing it?
Anova Β» Truslow
– Redirect poor page that has keyword same as high performance page to high performance page
– added intent keyword in high performance page
that's all
Truslow πŸŽ“
So what you are describing is "remove poor page" and "improve performing page by adding intent". That's not keyword cannibalization – though I suppose that myth is what got you to the right place. What you are describing is "improving relevance" – with the added benefit of "deleting weak content."
Meer Β» Truslow
I find it laugable that you think that think that things like this (see image) isn't a problem.
I can't even count how many times and how fast we got good resultst from fixing this
No Google can't figure everything out, they remain to be stupid at some points or take waaaaaaay longer on their own then it takes if you help them
No photo description available.
Ammon πŸŽ“ Β» Truslow
What some call 'fixing keyword cannibalization' is what the old SEO users simply called increasing keyword usage (with regards to relevancy and diversity).
Guess what, folks. If you create multiple pages with almost identical keyword appeal and relevancy, you miss out on the alternate keywords and all their traffic. Expanding the use of relevant keywords, either by creating articles, or by changing existing articles that target terms already well covered, will gain you extra rankings and traffic from people using slightly different words.
Ammon πŸŽ“ Β» Meer
Just to save you from embarrassing yourself, Stock (aka Grumpus) has been an extremely well respected SEO for 2 decades or more, was a co-moderator on one of the top SEO forums back in the Noughties (the same forum that John Mueller and Pierre Far belonged to before they got jobs with Google) and is one of the mentors to many extremely respected SEO users.
If you find yourself not agreeing with him, it generally means you either aren't understanding his point, or maybe you are just flat out wrong. πŸ˜ƒ
Meer Β» Ammon
I will save you, since you clearly know him and not me. It's ok. But I wouldn't follow authority as blindly as you seem to do πŸ˜‰ we prefer data over guru's πŸ‘

Ammon πŸŽ“
Was that a COMBINED total of 6k clicks in 3 whole months? Like traffic of 2k per MONTH? With that little traffic, you'd better be selling high priced property with an amazing conversion rate to actually call it a business.
I mean, don't get me wrong here, going from 182k total searches made where your result was even on any page seen (60.6 impressions per month), to 263k (87.67 per month) is great for telling you you're going in the right direction, but it is still pretty damn small potatoes, so going in the right direction from a long way away from the destination still.
Of all the people that saw your result in a SERP, only 2.5 out of every hundred actually wanted to click it, and for all your work on improving pages and keyword use, the actual increase in clicks per thousand views is 2 whole people per thousand…
But, hey, if this is a proud achievement for you then Well done. Do some more.

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