Frequently Asked SEO Questions: (Please feel free to ask anything below)
What is PageRank, and is it the same as backlink juice or link equity?
PageRank was a patent created by Google's founders to measure the seperation of degrees between a list of trusted websites (known as seed sites) and your website. The closer you are to a trusted website in terms of interlinking, the more PageRank you receive. PageRank, backlink juice and link equity all refer to the same things.
Which is better, Rankmath or Yoast?
RankMath and Yoast preform nearly the same functions, and for all intents and purposes help you accomplish the same things. Whether one chooses RankMath or Yoast is usually a matter of preference, past experience and belief in the plugin.
Should there be only one H1 per page?
If you're following semantic HTML principles, there should only be one H1 per page. Many SEO users however have reported the same results using multiple H1's. The choice is yours, and should be evaluated in your niche.
Can you rank high volume keywords without backlinks?
There's two theories of camps as it pertains to this question.
Theory one states that backlinks are still the strongest ranking factor and signal, and that ranking high volume pages without them is incredibly hard and in some cases impossible.
Theory two states that Google uses agglomerative clustering to understand the total value of a website, and that if it answers a topic or niches queries in full, that ranking high volume keywords is possible through interlinked silos and pyramid techniques that generate authority.
As far as we know, both theories are right, with theory one taking less time.
Is duplicated content against Googles TOS or will it result in penalties and/or cannibalization?
No, duplicated content, not to be confused with plagiarized content, does not result in penalties or de-indexing. There are dozens of SEO's in this group who have duplicated thousands of pages across multiple cities, and have earned high-rankings on those pages for years.
Currently, at Service Lifter (my company) we have over 30,000 duplicate content pages for services in the cities of surrounding businesses, and rank 85% of them page 1, position 1-3. For examples, please Direct Message (DM) me.
In terms of cannibalization, if your duplicate pages are not different enough, Google may pick up pages for queries that are not your target page for index.
Adding multiple locations to footers, and on service pages can confuse Google in regards to which location the page is for, resulting in cannibalization.
When duplicating pages for cities based on services make sure your Title, Description, H1, H2's, Body Content, Alt Tags, Schema and Picture Names/EXIF Data all have the appropriate city name. This will help Google understand what city the duplicated page is for.
Does the amount of backlinks determine spam or toxicity scores?
No, the velocity or number of backlinks a website has does not determine spam or toxicity. The type of backlink, where it's coming from, the anchored text and other contributing factors determine spam/toxicity.
For example, one website may have 50,000 backlinks with very little toxic/spam identified links, and another website 10 backlinks that are all identified as spam/toxic.
Should I add schema on a per page basis?
Yes, schema should be added on a per page basis, and not as a global attribute, especially as it pertains to products and local Search Engine Optimization (SEO). Each page is different, and should be treated as such, with a local website using per-city schema on a per-city page basis, and products or e-commerce having different attributes per product.
There are many other uses such as for blogs, faq, author and so forth which also only applies on a per page basis, and not the entirety of the website.
How do I choose and write for a keyword or topic?
In essence, this depends on what type of website you have, how new it is, what your goals are, and what the competition is doing.
Having a local website for an accountant will lead to much different topics than a national e-commerce website that sells fidget spinners.
In general most people tend to lean towards keywords or topics based on search volume inside keyword planners. However, if your website is new, you will not be able to obtain rank for high volume search keywords without using the above information, regarding backlinks.
There are other ways to find keywords, such as through Google organics. You can use Pythons unpacking modifier to begin looking for interrogatives of speech, and commonly asked questions.
Try typing How Accountants* or Why Accountants* into the Google search bar and you will understand what is being referred to.
This can open a world of blogging/article writing possibilities for you!
With that said, a few things remain true.
Before writing any content you need to understand the intent of your keyword or topic you will be discussing. Is it informational, transactional or directional?
You will need to look at the top 3-5 websites in the Search Engine Result Page (SERP) for the keyword to understand what they are doing right and wrong. How is there User Interface (UI)? How many words are they using? What is their average keyword density? How many pages are interlinked to this page? How many backlinks are linked to this page? Are they using proper heading structure? Are their pictures and alt tags named correctly? What seems to be the common tone of writing? Dissect everything.
Begin creating your page with the averages above, and remember that Search Engine Optimization (SEO) is iterative. You're not done with the page you are creating until you are #1. This can include increasing keyword density, moving UI elements, adding content tables, increasing contrasts, changing wording/tone, updating heading structures, so forth and so on. Iterative SEO is very powerful and you can think of it as a lock and key. When your content (key) is iteratively optimized, it increases SERP ranking (lock).
Why aren't my pages indexing?
At this point in search engine history, Google has enough beneficial pages about most topics, and doesn't necessarily need to index your website to provide a comprehensive answer for the query.
It is likely believed that each website has a different indexation priority and crawl budget for old pages, and new. Some websites index more quickly than others, with new websites usually taking the most amount of time to index.
There is nothing that can be done if you have submitted your website and page to search console, and posted your links on high-priority crawled websites.
Are long-tail keywords/keyphrases easier to rank?
As Mike Friedman recently pointed out in his Tuesday tip synopsis, long-tail keywords and keyphrases are not easier to rank for.
The difficulty of a keyword or keyphrase depends on how many properties have already written about the topic, and what their authority is for the given page and topic (not Domain Authority (DA)
What SEO users or digital marketers should I pay attention to or follow in Google SEO Mastermind?
The people we feel most qualified to follow are:
Schieler Mew, Mike Friedman, Lori Appleman, Matteo, Robert, Mario, Castillo.
How can I get my websites and pages to index quicker?
Google has recently announced that their indexing capabilities are limited by resource issues. With that in mind, it is vastly important when creating pages or websites to make sure they provide the best user experience, and great content for visitors.
In addition, here are other ways to try and get Google to index your websites and pages:
Social Link Creation (Facebook, Twitter, Etc)
Google Product Stacking (Google Stack)
Submitting Your Sitemap for Index
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Is content cannablization real or a figment of our imagination?
If so, how does this pertain to city pages? Example:
"Carpet cleaning Tuscon"
"Carpet cleaning Flagstaff"
These pages have identical content (including imgs etc) except the city name is replaced. Would both, either, or neither rank?
Let's say "carpet cleaning" was an entire topic I wanted to target. I have a parent page of carpet cleaning (title, h1, img alt tags, etc include that keyword) now I want to do "carpet cleaning hard stains" as a child and let's say content overlap is 80%.
Will this qualify as cannablization or do you have to actually have two pages targeting the exact same keyword verbatim?
Divya » Schieler Mew
Answered?? Where?? I too wanted to know about this.
Schieler Mew ✍️ 👑 » Divya
In the above post👆🏻
Is it ok to have a Google My Business (GMB) if you intend on ranking for national short tail keywords? Or does having a GMB ONLY allow you into the Map Pack and have Local significance while not impeding the domains ability to rank at the national level? Are there any page considerations to make in this regard when targeting each individually? (Ex not using city names on page for national keyword assuming you have a page dedicated to each)
When targeting a specific country in the world from another country, and when the company is US based (live in US, targeting Latin AM SERPs) should you have a page dedicated to the same keyword but in Spanish, or set page lang at top, or what is considered the best method to signal the intent to rank in a specific country?
Last two…I swear 😂
Internal Linking Structure. Going back to the Carpet Cleaning topical example. Is the general premise of Internal Linking simply that your parents link to children and vice versa?
And lastly…schema. assuming a company is both national and local, would you utilize both the local business schmea typical and something like Org? Or stick with one or the other for site wide? Or just use local schmea on pages dedicated to local and org for everything else?
I ever read in this group or on another group(kinda forgot) which the member saying he has a new blog(the blog age is 4 months) he got 8k backlink, and already can rank an article in a hard keyword competition(He also provide the screenshot for Google Search Console report). I was wondering if those 8k number of backlink which direct to his blog doesn't count as a spam?? Since it's just 4 months and helps him to rank in a hard keyword competition. Will you also recommend others blogger to do the same? And will not got any warn by Google cause put so many backlink in a new blog like that?? I'm a beginner anyway, thanks.
The number of links doesn't mean it's spam. When something goes viral it will get way more than 8000 links in 4 months.
Aldo » Mike Friedman
But that's a new blog ..
Mike Friedman 🎩 » Aldo
So? The age of a site has nothing to do with it.
Schieler Mew ✍️ 👑 » Aldo
As Mike stated, total number of backlinks isn't a spam factor. It's the type of backlink you receive that determines whether it's spam/toxic etc
You could gain 100,000 backlinks in a month. If they are great backlinks, Google would reward you.
Cody » Schieler Mew
Just acknowledging that you answered every single one of my questions and very in-depth at that. I sincerely appreciate the time you spent to answer these. That is not something you see in any other group. You took the time to get each answer correct and very thoroughly at that! Thank you!!!
Always here to help my friend! If I can help just one person a week here be more successful, I will feel blessed!
Great stuff Schieler Mew, thanks for this. I have a question – to what degree nofollow links matter, specifically a backlink from Wikipedia which has a high Domain Authority (DA), but it provides only nofollow? Thanks.
Regardless of follow or no-follow, Google gives precedence to what they choose to. In 2022, we do not get to sculpt link equity/flow, as it was abused for the past ten years.
If Google finds it of relative value, it counts, regardless of follow/no-follow 🙂
Stevan » Schieler Mew
Thanks a lot, this fb group is priceless:) Thanks for everything shared here!
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