Melissa Is the main and only point of Search Engine Optimization (SEO) to be #1 in search engines? My family business is #1 (and won't drop as we have barely any competitors in our field). My co-worker seems to think we should be spending money making our SEO better but I don't see the point as we are already #1. I think that money would be better spent in marketing and ad's bringing people to the site or getting our name/product into peoples minds. Thoughts? Note: We don't have an online store. 14 👍🏽1494 💬🗨📰👈
Jason The point of Search Engine Optimization (SEO) is to increase sales. Ranking position is kind of a vanity metric. Most businesses want to rank for more than one keyword too. As for the second part… SEO is a long term strategy that can be used to reduce the amount of money you need to spend to get relevant traffic to your website. Ads are great and all, but they stop as soon as you stop paying. A site that ranks well and focuses on providing customers what they are looking for is a long term investment.
Jason As for the second part… SEO is a long term strategy that can be used to reduce the amount of money you need to spend to get relevant traffic to your website. Ads are great and all, but they stop as soon as you stop paying. A site that ranks well and focuses on providing customers what they are looking for is a long term investment. Melissa ✍️ We don't have online sales. Customers must order over the phone. We currently rank in the top 5 for all the keywords we want to rank for and usually spot 1-2 for those keywords. Jason How are you testing your ranking? If you are using the web browser you normally use your history will influence the rankings you see. The company I do Search Engine Optimization (SEO) for focuses on calls too. How they convert is a different animal than showing up when people are actually searching for what you have to offer. Melissa ✍️ » Jason Incognitio mode and getting friends to test it who haven't visited our site before from different areas of the country (we only sell within our country). Is there a site that can tell us? Google Search Console (GSC) said we are number 1 for our keywords. Jason » Melissa There are various tools and such you can use. Search console is fine. You may consider ranking for long tailed keywords as well. These are often more informational in intent, rather than intending to make a purchase, but as you mentioned, anytime you get the chance to put your name if front of a potential customer, it helps them remember you. For example, What is humic acid, humic acid benefits, humic acid for plants and when to apply humic acid, all have a search volume of 200+/month. Ranking for those keywords might be a good investment for you. I do think there is a point of diminishing returns on Search Engine Optimization (SEO) for some businesses. Certainly, this is the case for businesses looking to rank on a local level.
Nathan Being #1 for something doesn't mean you will capture the most business. Design and strategies to convert as much traffic over to customers should be a focus but with limited info, it's hard to say whether you have done this or not. But simply achieving #1 if the guy in #2 has better info, reviews and if you have site links and info under the search. Something that makes you stand out and gain more customers should be the ultimate goal. We have had clients in the #2-3 spots converting like crazy (obviously would be higher if they were ranking in the #1 spot which is why they reached out).
Melissa ✍️ How do I know conversion rate when we don't have online sales? Nathan » Melissa If you are a service-based business then I would use tracking numbers/forms etc.. UTM codes to see where you get jobs such as Google My Biz (GMB), pages on your website, tracking is very important to any business. I focused on being #1 for the first 7 years of my SEO career and it produced results but for the last 8+ I learned it was just as important to focus on conversion which between the two we have had great success! Melissa ✍️ » Nathan I'm not aware of this tracking numbers technique – how do I track? Is it through pixels? I will teach myself it through YouTube and then try apply it. Taylor » Melissa In addition to Nathans posts – you can also wrap asking where they heard from you in your customer service and sales. If you have a customer email, or phone call you can add "where did you hear about us?" and track the results. 💟2 Nathan » Taylor Back before there were options of tracking numbers etc.. we used specific coupons to track where things came from. Nathan » Melissa Use something like call rail or another source that you can put a specific phone number on certain content or pages to see which ones are converting. Melissa ✍️ » Taylor Love this, thank you! Taylor » Nathan Direct response is always a good one. This business might be able to utilize this too. Running coupons on all marketing channels to see what channel has good visibility. Same offer – different code. Would be best to know more about the products.
Sampson I have many local companies all ranked i find now the best method is to have many 5 star reviews in the map pack.
Melissa ✍️ We've decided to stay away from My Google Business – we've noticed how easy it is for competitors to leave bad reviews and once they are there they are stuck there. Also we don't need local SEO. Great point though I could use in the future if need be, thank yu 🤯1
Lucian How do you know you're #1? If it's on local map you might appear that you rank 1 from your location but you might not be from a different area in the city. Also have you done keyword research and considered all the content angles?
Melissa ✍️ incognitio mode and getting friends to test it who haven't visited our site before from different areas of the country (we only sell within our country). Is there a site that can tell us? GSC said we are number 1 for our keywords Melissa ✍️ Incognito mode and getting friends to test it who haven't visited our site before from different areas of the country (we only sell within our country). Is there a site that can tell us? Google Search Console (GSC) said we are number 1 for our keywords. Yes, have done keyword research and we rank in top 5 for all the keywords we want to rank for and #1 for most of those keywords.
Siano What type of phrases are you number one for? For example if you are a bakery, are you number one if somebody searches for a baker in your town? What you are ranking for may be highly trafficked, or hardly at all. If you are not being proactive, a competitor even slightly further away can easily outrank you.
Melissa ✍️ We rank for the type of product we sell (humic fertilizer). There are only 5 other competitors in the country and we are the primary supplier. We only get about 500-1k clicks a month, its a niche product and only popular at certain times of the year. Ferdinand » Melissa Start a niche within your market to target cannabis farmers/growers that are noticing humic deficiencies. Add product specific images and maybe have discount codes per each locale so you can pinpoint those customers. Then look for local hydro shops within those specific targeted areas and try to get commercial accounts with them. Melissa ✍️ » Ferdinand You sound very knowledgeable. Do you think its worth going with an SEO agency like my co-worker suggests? The reason I am so hesitant is because they were going to change us 3k to get to #1 spot and then 2k a month for 2 blog posts only. I thought it was ridiculous, so I spent a few hours doing the meta tags etc.. and fixing the website and we are #1 now. That was definitely not worth 5k of work. I just don't know what an SEO agency could do to give us our moneys worth as I feel we have it covered now. Ferdinand » Melissa I think SEO agencies are full of bs. If you search Google's search algorithm patent, you'll see all the patents they own and they're listed out as to what needs to be done. I'm just a big nerd so I enjoy that stuff and I used to work for them a long time ago and I just took that knowledge with me. I would recommend just writing a blog post or multiple and target pain keywords in that industry- especially like crop loss from humic deficiency? Or are you noticing "these type of deficiencies" and list out the multiple stages that lead up to humic deficiencies in plants. These will also play into their latest broadcore update relating to q and a's. If you have sister products like a flush system or can earn some affiliate money with another flushing system that may be an idea as well. But that market is massive and they have the money to spend on your products and if it works (hint before and after images) then you will have repeat customers. You can also do blog posts on successful crops and their increase in yields due to being humic balanced. And once again, save that 3k from the snake oil salesman. 😉 💟1 Melissa ✍️ » Ferdinand Do you work in horticulture field? You sound very clued on. Are you on Fiverr or upwork? Ferdinand » Melissa 😂 I used my knowledge when I worked for Google to start my own company. Got a business mentor, partnered with my high value clients with 50/50 rec shares and bought 3 cannabis clubs and we had 48000 sq ft grow facility. Had those for a few years, asset sold those off and now into more venture capital but still a big nerd. Lol Normally I don't say anything cause I'm more of an introvert. Just decided to chime in cause you had me at Humic. 😜
S. M. Fahim Being #1 for branded keyword is not the actual SEO, being #1 for the money keywords is the main game.
Melissa ✍️ Please explain further? I don't understand what you mean? We don't do online sales so we don't actually know is we are converting via our website. We sell to farmers so alot is word of mouth. S. M. Fahim » Melissa First check if your leads search online for the service you provide. If you're without a clue, you may talk to your existing customers. Thus you'll have the money keywords and then you can create a strategy accordingly. But if they do not directly search for the service, which happens in unique services, then you should focus on brand awareness. Like they might search for problems that your service provides the solutions to. And within the solution, you can promote your service. If nothing matches your business type, which is very unlikely to happen, then social media marketing would be the way to go. 💟1
Truslow 🎓 Technically, yes. The main point of Search Engine Optimization (SEO), at it's basic level, is to be #1 and to get traffic from it. But, it is a lot deeper than that. Being #1 for the RIGHT things – and as many of the right things as you can muster – is another huge factor. And getting the RIGHT traffic that you can turn into money is a huge factor. Those things you mention here, on their own, may or may not be good end games for SEO The question then gets deeper, too. This is really only a small part of the big picture. One thing I can say is that #1 position is not a "Goal" – it's merely something you can look at to help measure what you're doing that is taking you to your actual goal. That goal, of course, is to take the person that clicks that link and turn them into money – via a sale or by generating a lead that you can work and convert into a sale. SEO is, indeed, as much about measuring all that and improving the numbers as it is about hitting those spots in the first place. And that goes on and on forever – with something to improve here or to change up there. And then to measure again and see how many more sales or more qualified leads that generated for you. And then figuring out what you can do to make more.
Melissa ✍️ We don't do online sales so that is hard to track. We sell to farmers so its mostly word of mouth. I don't really know what else I need to do with SEO as we rank #1 for nearly all keywords and we don't have an online store. Its really just a page where people can see our products, see case studies and then call our number to discuss the products in more detail and purchase. Our site looks professional and appealing so I am confused if we really need to pump more money in Search Engine Optimization (SEO) when we already rank well? Truslow 🎓 I can't say anything with any real certainty here because I don't have the complete picture. That said – there are certainly scenarios where SEO is unimportant. It's rare nowadays because there is always the ability for an agile business to adapt and leverage what they do so that the web enhances that. If you have no plans to do that at this point, then it may very well be that SEO isn't a good thing to spend money on for now. And quite possibly, it was never something that needed any money spent on it. Your business – be it real world or online – is what you make it to be. If lead generation and/or sales isn't something you want to make it to be and leverage right now – then you have to ask – what exactly are you optimizing for? So… yeah… you could be right. But if your co-worker sees opportunity and has a plan to take that traffic from SEO and turn it into cash, it may not be wise to ignore that either. Melissa ✍️ » Truslow Thank you, I apprecaite your lenghtly replies. The reason I am so hesistant which an SEO agency is because they were going to change us 3k to get to #1 spot and then 2k a month for 2 blog posts only. I thought it was rediculous, so I spent a few hours doing the meta tags etc.. and fixing the website and we are #1 now. That was definitly not worth 5k of work. I just don't know what an SEO agency could do to give us our moneys worth as I feel we have it covered now. GSC tells us our cusomers come to the home page and go straight to the products page to learn bout our products. don't don't look anywhere else on the site really. Then they will call us to talk about the products or buy. Truslow 🎓 There's an initial investment period in Search Engine Optimization (SEO) – but ultimately, SEO should cost you zero dollars. With a $2K per month budget, that means you should be looking for at least $10K per month in additional revenue that can be attributed to those efforts. Again – that takes time and doesn't happen right away – but hitting the break even point and then that 20% or better point is what you should be looking for. If the SEO company's goals are merely thing like "#1 Position" or "X amount of Traffic" – that's not a complete marketing plan, nor are either of those good end goals. That can be the objective of a part of a plan, but it can't be the goal of the entire plan. Now… with your note on people coming onto the site and not doing anything – that still sounds promising. There are Call Tracking services that can help you measure who came in, what they searched for, and then when they called you – which you can then measure up as to whether that turned into money – and just how much. If you have a store, a click on a map for directions is a good indicator that the site converted them and they're on their way to pick something up. There are LOTS of ways to measure success that a good Digital Marketing team can help you with. (A purely SEO firm may not, but purely SEO doesn't do you much good anyway without the rest of it happening too). And, of course, there's that old analog technique where you go up to every customer and say, "Do you mind if I ask how you heard about us?" I'm not sure what your average sale is and what the volume is there – so I can't say if $2k a month is going to do you well or not. If you're not measuring it – you'll never know. But if you measure it – you might be surprised to see that the $2K is making $15k. And if you put a bit more into the right places because of what you've learned from testing and tracking success – going to $3k might turn that 15 to 25K. You can't see the value because no one is talking about showing you the value. That in itself would be a warning sign about that agency, IMO. But for the right agency and the right plan in place, it could pay off big. Based upon some of your other replies in here – yeah.. You've got a lot of stuff going, a lot of time and investment in there, but no measurement. You have no idea if it's making you money or not. Tracking – call tracking, contact us tracking, get directions tracking, calls to action on informational pages that can turn those people into customers. All those things can be done, measured and you can attach dollar values to it. Without that – you're absolutely wasting money. With it – and the right team making it happen and measuring it – you may realize that you're already doing pretty well and didn't even know it. And you'll certainly, without doubt, find places where you can do better and turn that into even more. 💟1 Melissa ✍️ » Truslow I will research tracking today and try apply it to the website, we are just a small family business we we are trying our best to do it on the budget. Can you please point me towards from tracking widgets or names so I can YouTube them for tutorials and educate myself how it works? I build the website from scratch using tutorials so I'm pretty sure I can impliment tracking if I am direction in the right direction. Truslow 🎓 » Melissa It sounds like phone calls is a big one for you. So look around Google for Call Tracking – there are lots of places that offer it. We typically use CallRail – at around $50 month it gives you some good information. $100 gives you even better. So basically, if it helps generate and measure the sale of a couple 100 pound bags of your fertilizer each month – you're breaking even on it. Google has some call tracking services too. Google analytics is free (and probably already on your site). You can set various goals on there too. You can do some reading about how it all works here: https://support.google.com/analytics/answer/1012040 Now… that's a bit tricky to actually set up – but in understanding how it works, you can have an idea that the person or people you get to do that stuff for you know what they are doing and aren't just yanking you around. As for Fiverr and upwork – no. I work for an agency. We're probably out of your range really. But I'm always happy to hand out some tips here – especially if they can help others in similar situations. I hear you. And, if it wasn't clear from my notes… here's a quick summary. If you're not in a position to test and measure the results of any SEO work now (which it seems you're not – and that's fine) – then I wouldn't be spending any real money on it right now either. That money might be coming back, but it's just as likely that you're throwing it out the window. SEO (and Digital Marketing as a whole – really, you need both) is something you either go all in on and do it – or you don't. Going halfway – especially when the cutbacks involve measuring and tracking – will bring no joy. Good luck! And thanks for spending the day with us here. Hopefully, you now have some knowledge and tools you can use to make the right decision and to get things on the right path when you do decide to go. 💟2
Rigel If you don't care about ranking on Google then don't worry about Search Engine Optimization (SEO). Your coworker sounds like they want to help your business grow, and getting up to the top for more keywords would help you bring in more business. But you seem to be arguing against everyone telling you that, so not sure what you're looking for or hoping to hear. The "already ranking for all the keywords we want to rank for" sounds like the problem right there. There are always more keywords to go after. As someone mentioned above it's not just branded keywords.
Rigel The "already ranking for all the keywords we want to rank for" sounds like the problem right there. There are always more keywords to go after. As someone mentioned above it's not just branded keywords. Melissa ✍️ I'm confused as I understood SEO to be around ranking high in search engines, which I am doing. The website looks professional and is educational and we have a blog, case studies. No online store. We are ranking top for all keywords so I don't really know what else someone else could do that we haven't already? thinking money is better spent in a different area? I'm very hesistant as the SEO firm we were going to go with wanted to charge us 3k to get to the number one spot and 2k for a month maintence fee (which after lookng at the contract details was just 2 blog posts a month). I manged to get us to the number 1 spot by teaching myself. I just don't see what a firm would do from here on out (and charge us mega dollars). Rigel » Melissa That firm may or may not be ripping you off (some certainly do) but "ranking high for all keywords" is pretty much impossible, as there are an infinite number of keywords. You can always expand to more keywords than you're targeting now. As said above, it isn't just your branding keywords. If you're a plumbing company for example you don't just target "plumbing" but also "how to fix a frozen water pipe" and "why won't my toilet stop running" and "how to get a wedding ring out of the drain trap." That sort of stuff will all lead people who need plumbing help to your business. Search Engine Optimization (SEO) is about finding all those keywords that best fit your business, and that you can realistically rank for based on the competition, and getting up to the top for each and every one. 💟1 Melissa ✍️ » Rigel Thank you this is perfect! You explained it so well. I will start on a new keyword list and pharses today.
Warnock Ok, what keyword/phrase are you ranking for? If it's your biz name well that is easy and you'll 99% of the time win. Are you ranking for sector/field keywords?
Melissa ✍️ Yes the keyword is used in our business name. We are also ranking for other important keywords like humic, fulvic. Most people search for us will use humates – which is our business name. We were ranking 4th until I edited the back end of the website and now we have been #1 for a few months. Warnock » Melissa Biz name is easy, Are you ranking for your products? Ecom? What do you sell? If I searched the product name alone would I find you from a distant location? Say two states away. Melissa ✍️ » Warnock We don't have an online store as its fertiziler so its more complication to sell. We live in NZ and only sell within NZ. Our website is currently the top NZ website – www.humates.co.nz . I just don't know what an agency could do that we already haven't and I'm hesistant as they charge so much. NZ Humates | Humate Soil Conditioner | Fulvic and Humic Acid HUMATES.CO.NZ NZ Humates | Humate Soil Conditioner | Fulvic and Humic Acid Warnock » Melissa Ahhh I see. Easier to offer advice with a more complete picture of your business. How do you rank for "fertilizer"? Or "fertilizer NZ"? There's a few parts to SEO as well, keywords are only one aspect, technical is another. Speed, mobile, etc all matter as well. At a quick glance over I can see some issues with the later. Mobile layout could use a bit of help, Cumulative Layout Shift (CLS) is jumpy on my phone. 💟1 Melissa Author » Warnock Thank you for that feedback, I'll get someone on Fiverr to fix it asap today. I did design the website for a desktop. Warnock » Melissa Good luck. 👍 The Big G is mobile 1st for tech and hands out ranking accordingly. Melissa Author » Warnock Sorry what do you mean by Big G? do you mean Google? Warnock » Melissa Yes, google. They are the big player with 95% of the search space.
Taylor SEO is a marketing strategy. It has its own Key Performance Indicators (KPI)s like other forms of marketing. It should be working with other forms to reach business goals. If you're happy where your SEO is at, your rankings, and the leads you're getting – figure out what is needed to stay there and then what's the next marketing channel you can test. 💟3 Wrenn There is work involved to stay #1 that is still SEO work; however, that's a lot harder to show progress because the only sign of success is zero change in ranking. You could use SEO best practices as a prioritization mechanism for other marketing budget – for example, prioritize branding dollars on campaigns and idea that will also brining in valuable backlinks Eddy Already ranking #1 is a silly statement.. there can be many different similar keywords (semantics) used for your niche and can be applied to many different locations. If you only search for one keyword in your town then yeah you might be #1 .. your co-worker is correct, however.. finding a good SEO company that can produce and publish mass-pages for different locations and keyword silos (with great quality) will be hard (dealing with the wrong one will be expensive (pay for nothing)). For a better answer you should have provided more information (on the keywords you want to rank for and within what area, what miles radius?). Also note that, next to your website, you can/should also rank your YouTube videos, images, Google My Business. Petter Ranking positions are performance indicators, business (leads in your case) are key performance indicators and this is where you should be at when considering what to focus on and if you want to pay for help. Set up tracking software on your site. Suggest to go with Google Tag Manager (free) and Universal Analytics (Google Analytics, but when setting it up, you should opt out of Google Analytics 4, just because there's a lot more tutorials on how to fix tracking for Universal Analytics than Google Analytics 4) which you solve via Google Tag Manager. Then get to work on tracking events users can make on the website that are likely contributors towards them becoming a lead. Clickable phone numbers, emails, if you have a form for questions and going to the map for directions type of things. With this you will have a stronger foundation to assess every channel where the website becomes part of the customer journey, benchmark them on their performance and see if there is likely potential to get more. And this will also help in assessing if you should pay to track phonecalls (e.g. CallRail). Kathy You asked: "Is the main and only point of Search Engine Optimization (SEO) to be #1 in search engines?" The answer is no. Its goal is to bring you traffic. I'm going to assume at #1, you should have that. Is it the right traffic? That's another question to answer. But assuming it is, it's what that traffic is doing, and what you should be doing with that traffic, that you should focus on. This is called conversion optimization. It's where your attention should really have been all long. And if studying SEO made you weary, you haven't seen anything yet! 😉 Not sure if an SEO forum is the best place to ask CRO (conversion optimization) questions, but there are probably more than a few of us here because some of us have learned that you have to "get the house ready before the party arrives"™. 😉 💟2 Boray If you are ranking high on the keywords you are interested in, I would focus more on either converting more traffic that comes to your site, creating better word of mouth through referral programs, and/or re-engaging your current clients to get them to buy more. SEO people are always going to tell you to focus on more SEO. They are not necessarily wrong as it is a never-ending process, but increasing the return on the investment you have already made seems like a better way to spend your money to me. Morgan The point of being #1 is search is a very short-sided view. If you're already #1 on Google for tons of keywords then good for you. You've achieved success. My goal is to dominate SERPs. I don't know what you might want to achieve but in my brain, I have to milk all of Google's valuable intent for all its worth. Good news is there are some people who believe as long as they have a website they are in a good spot online. To each their own. Castillo I haven't read the rest of the responses, but I'll chime in anyways… Being #1 for a specific search term is very short sighted. That one term or even a group of terms might be great for your business, but you're missing out on soo much more business. If you were number one in a long list of searches that covered people who were anywhere from top-of-funnel to bottom-of-funnel, no one would say, "you need to work on your SEO The benefit of SEO reaches beyond getting business from people that know they need your help, and into people that have problems you can solve that don't know you can solve them. So you should focus on being #1 for all enquiries in search engines that are directly related to the problems you solve.
Noah Lopata 🎓 A few questions if I may? 1. Why no online ordering? 2. You say your only conversion method is calls. Do you have an inquiry form on each page visitors can fill out if they don't want to talk or it's after hours? Do you have Email Us and Call Us buttons on every page that are easy to hit on mobile? 3. Does your site load lightning fast in both desktop and mobile and pass Google's Core Web Vitals minimum requirements? 4. Is your site easy to use and navigate for a layman? Do you answer all the questions your customer might ask? Are there things they call to ask that could/should be available on the site? 5. Do you do product comparisons against your competitors products and deposition your competitors in order to increase your marketshare? 6. Do you display prominent customer testimonials for your product(s) and service(s)? Do you display trust symbols? Do you have product spec sheets available to view and download? All of these things and more can make an impact on your bottom line. One little improvement can pay for SEO many times over. A good SEO team will help on look and capitalize for these types of opportunities. Also as a footnote I would recommend doing the following in order to ascertain if there is any benefit to further Search Engine Optimization (SEO) 1. download the free version of Ahrefs 2. Google your main search term(s) 3. Find who is ranking in the top 3-5 spots besides you 4. Plug them into Ahrefs and see what keywords they are ranking for that you aren't and/or simply have never thought of 5 – implement conversion tracking on your site so you know how many calls, form fills, emails you get 6 – Go after those keywords either on your own or hire an agency that knows what they are doing 7 – start to do continuous Conversion Rate Optimization to increase sales/calls/orders. Split test different copy, buttons, graphs, charts, testimonials, etc Hopefully this will get you started or at least show you a few opportunities you didn't think of. Best of luck! Ammon 🎓 Way, way back, in the mid to late 90s, I started saying that SEO is a tool *of* a Marketing Strategy, and not an alternative to having an actual Marketing Strategy. Every single day, billions of searches are made on Google alone. Millions of people every day, searching for ideas, information, products, solutions to problems. Millions more use YouTube to search for or discover much the same. Search Engine Optimization (SEO) as part of an overall marketing strategy can let you reach potential customers before they even know they need your product or service, help them, build a relationship of trust, and so be an absolute shoe-in for when they realize they need what you offer. A strategy means you don't have to wait for someone to search for 'all-weather paint', if you've already gotten into their heads when they were first building the fence, or garden shed they now want to paint. A strategy means thinking ahead to positioning yourself as a brand your own suppliers want to boast they deal with, and offer you correspondingly good deals. A strategy means that for purchases people don't even search for, but usually go with the recommendation of a friend, you're the company that friend has heard good things about. A really advanced strategy even knows that when multiple vendors all have roughly the same product at roughly the same price, ranking #1 may be the worst tactic. Because people land on that first result first, and have to see if they can get a better price, so go on to visit other sites. Once they see that all the deals are about the same, do you think that customer shuts down the site they are on when they realise, maybe the 6th or 7th, just to go back to the first site for no benefit to them? So, no, SEO is definitely not about just ranking #1 for something. It is about understanding the impact of search engines on the modern economy, and then optimizing the benefit that the widespread use of search engines can bring to a business, charity, project, etc. 💟1 Micha "Is the main and only point of SEO to be #1 in search engines?" Well, others have answered you above about whether being "#1" is the goal. I define search engine optimization as "improving the relationship between Website and search engines" (that's multiple). One of the most important search engines for any large site is SITE SEARCH. Many Web marketers pay little attention to it. But once you get people to your site, you want them to use that site search box if they don't convert immediately – or if they are loyal brand customers. And there are lots of things you can do to optimize for site search that you cannot or should not do for major Web search portals like Bing and Google.
