Moiz There are no good books on Search Engine Optimization (SEO), and you know why? Because it consistently changes, and you have to stay up to date with latest Algo's, Case Studies, and core updates. However, at the same time, fundamental knowledge of Javascript and HTML is a plus when getting started. 🤭11
Mike » Moiz Constantly changes??? It's pretty much the same as it was in 90's… Get all your meta data right, add your on page content and get a shit load of good quality links and you're done. Moiz If you think it's like that, then you are not paying enough attention Janson » Moiz Ok, then tell us the big game breaking chnages of the last 12 month? Jerry » Janson This is my favorite part of this group. Bold statement made. Contradictory statement made. Insulting comeback. Ask for evidence. **Silence** 80% of what I do in SEO is the same as it was 20 years ago. The only difference is I'm lazy now. 😂 🤭3 Mike It doesn't change that much. Mike Well, the fact my site is no1 above other sites which are owned by a billion dollar company and others that had been at the top for years and the only thing i have done is the standard meta data, a bit of on page and a load of high quality links then i would beg to differ. I mean, just look at the core vitals bollocks. We all spent time and money improving our sites and yet a lot of the stes at no1 are shit but have good quality/high volume of links. It has and most like always will be about the main 3 things.
Ammon 🎓 There are two distinct sides to correctly answering this question. I'll start out just mentioning the second – that there are a large number of books that every SEO should read that absolutely will make them a better SEO, but they are not 'SEO' books as such… I'll come back to that though, and mention some of those books. First you have to understand that the science of Information Retrieval – which is the core of all search engines – is volatile and young as sciences go. It changes incredibly rapidly, not only as each piece of advancement builds in all directions from the step before, but also that the rapid advancement in processing power, in AI, in the graphics cards used to power machine learning (all those cores), mean new things become possible every single week. Because of this, by the time you finish writing a book, and send it off to an editor, when it comes back several parts are almost certainly already out of date and need revision. I'm not kidding at all in this. It's one of the major reasons that despite people begging me to write a book about Search Engine Optimization (SEO) ever since the late 90s, I never have. It would be out of date too fast, and I'd have to spend the next 15 years constantly revising and updating the same darned work over and over and over – it'd drive me crazy. Well, crazier, at least. So the only SEO books I would recommend need to be bought in that light – understanding that they are a snapshot to what *was* accurate at the time of writing. The more niche focused or specific the book, and the more it is about gaining a fundamental understanding of how a thing is approached, the longer the value of that book will remain. So, Dixon recent book on Entity SEO – https://www.amazon.com/Entity-SEO-Moving-Strings-Things/dp/1916192009 – is an SEO book with value right now, has enough specific focus to be high in value with a chance to keep being reasonably accurate probably for the next couple of years (maybe), but beyond that will probably suffer from having been outdated by further advancements. Okay, so on to the second thing that I mentioned at the start – Books with HUGE value to an SEO, that will absolutely make you a better SEO, but are not actually about Search Engine Optimization (SEO). The first one would be "Influence" by Cialdini – a true classic that will dramatically help you in all aspects of your work where you need to be persuasive, whether that is in conversion rates, making powerful headlines and ledes, link outreach, or just about anything else. It's a must read for anyone serious about marketing online. Next I'll mention a personal favorite "Purple Cow" by Seth Godin – this one is about being remarkable, and there is NO better book for a link builder or content marketer to read. This is all about what actually EARNS links, because links are the 'remarks' of the online world. Cannot recommend it highly enough. I'd also say books on the 'New Economics' such as "Freakonomics" (Levitt & Dubner) or "The Logic of Life" (Harding) are absolutely phenomenal for making you better with analytics, and getting real insight from data into things your competitors think can't even be measured. 💟5 Perez Every SEO book is a lead magnet. Prove me wrong. 🤭4
Steven Kang 👑 » Perez Sure, but it doesn't mean they don't contain useful info. Aren't good marketers supposed to use lead magnets? 😉
Jeremy You can't write dependable books about an industry that changes on a monthly and quarterly basis. Look at blog posts, check out leaders in the industry and YouTube videos. 💟3
