One of my favorite hacks is the on-page anchor link. Do you have a site stuck on page 2? Well, this sneaky tip will give you a boost.
Sure, we all know internal links work but sometimes the wrong page starts ranking. Because you must flow the link juice appropriately. And feed the G algo monster.
If your Title, H1, H2, and other on-page factors are on par, I want you to try this trick.
This works well if you have a page that's gaining traction and links, and it's been around for a few months. But now you want to push it higher.
Please understand, this is not some Secret Squirrel crap, many of you may already be doing this. However, I bring up the topic of contextual links because I see many people miss this.
We all know your keyword in the text is an SEO signal. Here is an example:
tree removal Denver
And another great signal is:
tree removal Denver
The problem is you want to rank for "tree removal Denver", so give it an anchor boost.
On the page you want to rank, simply link to itself:
Do you need tree removal Denver?
And the key is you simply place this on the actual page you want to rank. G wants to see contextual links about your topic… on the actual page you want to rank.
The problem is you don't want users to LEAVE the page they are on. So simply loop the link back to itself.
Be sure to add more relevant text around your link, and I always like to pop these in the first 100 words.
IMPORTANT: Please be prepared for your page to go up and down for several days. Just change your diaper and have a drink. It will be fine.
Class dismissed. Lambo out.
Wouldn't a # link have the same effect?
Plus, it'll work without reloading the page
Or did I miss the point?
Actually I have not tested that. But I am suspicious that the url in the <a could weight the signal.
However, one day I did this to a site that DID NOT EXIST and the ranking still went up, sooo 🤷♂️
Daly » Keith L Evans
If you do end up testing # anchor links. let us all know. This is something I often do when setting up websites from the beginning; name the div or section appropriately with the target keyword, then anchor link from the menu or content to the section with keyword.
Search Engine Optimization (SEO) is not my primary role, so I've never done any actual testing on this.
100% whitehat? I can't remember the date i saw this but for sure that is very long time ago
I see no deception.
Roger » Keith L Evans
The crawlers stuck and keep on re-visiting the same page
O'Brien » Roger
Might be best to do this "trick" using a TOC
Roger » O'Brien
Table of content is different approach, have /# unique url. Table of Content (ToC) also help in Click Through Rate (CTR) for unknown brand domain and good for User Experience (UX). Google will place TOC links below meta description and make the site stand out. Well known domain, they don't need that.
Let's me give you an example. Health topic, if you see healthline even on lower position, you will click that. Even healthline do not use TOC, you will mostly read the whole content. If they put TOC, yes, you will mostly find info you need faster but you may just pick what you want to read, this actually reduce the time on page, then less display ads earning.
Overall, if your domain is well known, i recommend take the TOC off. You will earn more.
Hope this make sense to you.
Overall, what keith did is force the crawlers to keep on revisiting the page using the anchor he choose. Yes, will increase the ranking extremely fast but i am not too sure for how long. This is not 100% whitehat. Menu link, sidebar widget, footer widget is different. Those are using the same anchor in every pages but the concept is the same – still forcing crawlers keep on re-visiting the pages.
Would a self linking breadcrumb be the same as this?
Really depends on the code. I would definitely surround it with quality headers and <p. I don't know for sure, but I don't think this sample code would be as effective:
What about creating a section with that keyword as it's headed. Then making the link a jump link, but using a relative URL instead of just the jump link
Basically an in-content TOC link?
It serves a function so doesn't look as spammy?
I think that's what they are suggesting with anchor links (see above) to get the benefit Chris mentions below. I'm not fond of anchor links that essentially target the H1 topic at the top but sends someone further down the page. There is also the risk I mentioned above. Caution is in order.
Hiding the link is probably the best, but if that bothers you, how about this. This will also avoid the problem I mentioned above (linking past your best converting copy).
How about create a call to action and place it just below the first paragraph. Make it look different such as put it in a colored box so it looks like a call to action, maybe even a button. And there put the text "Get your [keyword:HVAC repair] today!" And then there link to the contact form or phone number someplace else the page.
Not great for all conditions but for many it could be great.
I still like hiding the link the best though. 😉
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