Link building – I hate it. I'm an on-page, tech Search Engine Optimization (SEO) person so I always outsource my link building. But, now with the recent changes going on with Google, I'm thinking I need to step up my link building game. I'd love to hear your thoughts on link building. Do you outsource or do it yourself and why?
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If marketing/relationships aren't your bread and butter, I would outsource. Find a specialist. Up your cost to cover their costs. Focus on what you're great at, and find resources that are great at what they're great at. You may spend 60 hours doing link building because it's not your strong suit. And in the same 60 hours you can do On-Page SEO and Technical Search Engine Optimization (SEO) for 4 clients vs that one you're trying to link build for. Sell more, and you'll have more to outsource. 💪🙌
This increases your revenue generated not only for yourself, but your clients. There's a cost to doing business and your client will understand that if they want the results you know you can provide them.
On the latter… if you spend that 60hrs link building… make it worth your time so you can add that valuable skillset to your tool belt. 60hrs of relationship development might generate you thousands down the road.
It's all perspective. 😉
We need to change our ways. Paid posts are not the future. I'm more and more convinced that Google ignores half of the links people buy because these blogs are all link whores and that in itself is a footprint
Totally agree about that it's not recommended to pay links
Link acquisition in it of itself is a full-time task. Why waste time? I let the pros who know what they are doing – handle it correctly, when it comes to these things. One bad link and the whole "link building" jig is up!
Also don't bother with Domain Authority (DA), if you are building links solely based on Domain Authority, then you're doing it all wrong.
Why?should be based on pertinence + Domain Authority (DA)?
Domain Authority (DA) is basic. Consider it obsolete like PageRank.
Sophia » Perez
Then shouldn't we have a metric to set goals upon?
Absolutely. I'll get back to you after I leave Disneyland.
Find a great partner/vendor (Hint: folks like me lol) who are reliable/trustworthy and collaborate with them.
It's easier to work with folks that have already nailed the process and systems of link building.
I am more hands-on with my link building. It's been a long time since I've bought links. I may actually get back into it.
Anyhow, before I do anything I strategize a good link profile. Tier 1 links must always be links that I control. Nothing points to my money site that isn't something I can't undo should I need to.
Outside of that, I work on powering up every link going forward.
Carter ✍️ » Morgan
How did you get into it and start finding worth while links to build on your own? Could you also talk more about how you power up your links? Is this just link boosting (2nd tier into your 1st tier) or is their more strategy to it then that for you?
Carter, I want to be precise and helpful. The range I go for is, it has to be safe. Like you, I got into it through On-Page SEO. Then I wanted to keep it all affordable to no-spending.
Same process with link building. What I started was I'll build a blogger,com site. That's designed to target my money site.
I would then have, Weebly and WordPress,com and I'd find another web 20 property. These 3 things will forever point to the core blogger post.
And whenever I make new posts on Blogger they point back to the tier 2 lists, as well as inner links to other posts on Blogger and to the main post that points back to the money site.
What I learned after a while that the best way to make this sing was to incorporate my on-page SEO to these properties.
I slowly incorporated hosted solutions, but not much of that.
We can discuss further good and effective practices should you care to dive more into it.
Of course, don't give away your secrets – I'm trying to understand the process and logic you follow 🙂
Secrets? No secrets in Search Engine Optimization (SEO). But the more you think outside the box, the better your technique will become.
Start by reverse engineering your top competitor. And go from there 😊
As someone who builds their own sites for income purposes, I've done zero link building in 18 years. I target subniches where it's not necessary.
I'm about to embark on a very competitive niche site though. Ask me again in six months if I've still never done link "building". 😛
You must have some really amazing research skills
Dave » Hassan
Agree, it's a time suck if you are not buying links. It's worth outsourcing if you find the right person. On the other hand, it's nearly impossible to know who you can trust and who you cannot when outsourcing. I suggest taking a lot of time vetting anyone you hire to ensure they do not get you in trouble. Anyone not willing to divulge their tactics and show you what they do on other sites is not worth your time and is a big risk.
I think the importance of link building depends on your category and your business. I think for local businesses link building isn't that important compared to on-page and, also, reviews/endorsement.
So say you're a service business that focuses on a single city, it might be more important to get those things right.
If you offer a niche service nationally, again the niche on-page can probably deliver.
But, If you're the new kid on the block against established competitor businesses with (likely) decent on page SEO and link equity, on-page only will take longer than you have, and link building (along with better on page than your competitors) is key to jumping the queue and get in the race. Having said all that I hate link building too, I don't like paying for it, and if you are in the latter of those categories it might be that marketing or Press Release (PR) could be a better way to build significant link value.
But that's also a gamble.
Actually build real relationships with other site owners in your niche. Then get an authentic and free link by being quoted in one of their articles.
Comment i was looking for
Link building is much like content or on-page. If you aren't providing value it isn't going to help much.
Real valuable links are harder to obtain. We focus on helping others and then building up a network of website owners/SEO agencies and then basically helping each other. This method makes it very hard for a competitor to easily accomplish what we have built.
Easy links are a dime a dozen, anyone can visit website X and buy that link, these links are becoming less relevant. Just like most content writers hit this keyword phrase X amount of times in the article. But most SEO users skim through it because it's so boring that they don't even want to check it.
I believe the biggest issue with link building and Search Engine Optimization (SEO), in general, is most of the time people get caught up forgetting who the page really serves and it isn't Google. Also, a lot of people tend to just want it done and check off that complete box and tend to also forget that it's about rankings and not tasks.
Link building is the only factor that can help you outrank your competition in competitive niches. outsourcing would save you a lot of time and effort but it would be expensive if you need good authority backlinks. Have tons of good quality sites in my pocket. If you need, I can share it with you.
Shouldn't these "good quality sites in your pocket" be in the same niche the OP is needing?
Khurram » Paul
It can and cannot be in the same niche. For now, I don't know her niche and what is beneficial for her in terms of Search Engine Optimization (SEO). But if she decides and let me know, I will be happy to help. ☺️
I am doing it my self. Because in the market there are everyone say that they are applying white hat technique on link building but in actual they are doing black hat or grey hat not pure white hat. So I don't compromise in this part. That's why I always hire a freshy people and learn them only white hat or high authority quality work.
So I recommend you that you should do it your self or your team (team should be trained by you)
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