How To Raise Adsense CTR Over 1% in Skincare or Another Woman Niches?



Medo
Hello. I'm facing a strange issue with adsense!
First, my niche is skincare and anything related to women.
The issue is: My adsense CTR never goes over 1% since i started the website 4 YEARS ago.
And now, sometime it even goes below 1%!
I tried everything.
I activated auto ads, i made an ad unite under H1, under Post image, and under p1.
Nothing worked!
Do u have any advice for me? And can you share your Click Through Rate (CTR) and Cost Per Click (CPC)
1 👍🏽1
41 💬🗨

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Truslow 🎓
I'm not an adsense/Pay Per Click (PPC) marketing expert – but having spoken to many over the years, one thing always seems apparent – this niche (skin care, makeup, etc.) is one of the most complicated to be trying to work in. People put in very general searches but have very specific things in mind that they are looking for.
The good news is that with that low CTR, you're getting the exposure, but not the clicks. That's a lot better than getting lots of clicks and not getting the sales. The bad news is that bringing up that CTR can be tricky.
Now… again… I'm not an expert here, but I know that our top PPC guy is always talking about how negative keyword research (and experimentation) is just as important as keywords. In other words, if they type in your keyword, but it also includes something else that you know means that they won't be interested in what you have – you exclude the terms with that word in it.
https://support.google.com/google-ads/answer/2453972?hl=en
Not sure if you're doing that, but… if not. That might be a place to start.
About negative keywords – Google Ads Help
SUPPORT.GOOGLE.COM
About negative keywords – Google Ads Help

Medo ✍️ » Truslow
I'm sry, i don't know what exactly should i do!
Do u think skincare niche has low CTR always?
Truslow 🎓
Not always – but if you haven't targeted the right things… then yes. And that's the trick, learning how to home in on the right words for your specific line of products.
And Kathy put some great tips and advice in her post below. She's WAY smarter than me when it comes to PPC targeting.
Medo ✍️ » Truslow
We don't sell products.
My website target informational keywords.
I make articles about benefits and and prices for a lot of creams and skin searums… Etc.
I also target DIY skin and hair care on home, like how-to-do articles.
We always include buttons has affiliate links after finishing an article of any skin product.
For AdSense, we activate auto ads with all it features including in-articles-ads.
We put about 6 responsive ad units in content, after title, after main image, after P1, after P3, after P6, after P10, and in bottom.
I tried to minimise them to 3 units bad CTR dropped. I tried to Activate Auto ads only but CTR also dropped.
Can u please tell me what sould i do? Or what good ad placements should i use?
Truslow 🎓 » Medo
Again, I'm not a PPC expert, but from doing organic strategies like this – most people who just type in "skin care" aren't looking for info – they're looking for products. So, if it were me, I'd be looking for the qualifying words to add to make sure it's getting in front of the right people – you would maybe (again… you have to research it) want to make sure words like "information" or "how to" or "DIY" are in there. THOSE are the people who are looking for your stuff.
Kathy » Truslow
The big challenge here is people looking for information or DIY are going to skip over the ads! That's probably why his CTR is so low. Also, someone looking for "best" of anything isn't going to believe an ad because it's there for financial gain. Search Engine Optimization (SEO) is best for those queries. But, damn, there's a lot of competition in that space. If I were Medo, I'd specialize in maybe DIY or natural and organic and work the SEO
This is almost as difficult (competitive) as the adult vertical. My little client is up against some huge players, the kind that can break all the rules and get away with it because they know the manufacturers will never penalize them. You have to play smart. While they're throwing out thousands of "nets" for on-off buys, I'm focused on life-time value (repeat customers), and am working on getting the relationship first. The sales then naturally come.
Not sure how that applies to Medo's problem, other than you really have to know your target audience and sometimes the better approach is not to go after what you want most, but what they want.
Truslow 🎓
Yeah – that's about what I was thinking with this. And I'd worry too – if the clicks start coming, do the thin margins on affiliate sales even cover the cost.
Kathy » Truslow
Yep. There's also the "cost" of SEO, especially for this vertical.
I'm assuming the SEO hasn't kicked in or he wouldn't be so concerned with ads. This approach may be good Medo. Would you agree? https://hvseo.co/blog/traffic-tiers-how-to-know-if-you-can-quickly-rank-for-a-keyword/
Traffic Tiers: How to know if you can quickly rank for a keyword | High Voltage SEO
HVSEO.CO
Traffic Tiers: How to know if you can quickly rank for a keyword | High Voltage SEO
Medo ✍️ » Truslow
I have infinite scroll in my website. i just noticed something.
normal articles that users enter from Google has the best revenue and ad impression. but articles with infite scroll, that users enter after finishing an article, it has very bad ad impression and ofcourse bad clicks and revenue too. which means that ads doesnt appear in those infinite scroll pages! can you please tell me why could cause that?
Truslow 🎓
Infinite scroll is VERY tricky to get working for SEO. It's too complicated to get into specifics here, but… here are Google's guidelines on it:
https://developers.google.com/search/blog/<year>/02/infinite-scroll-search-friendly
If your infinite scroll pages don't work exactly how its described there then… get rid of it. And fast.
Infinite scroll search-friendly recommendations | Google Search Central Blog | Google Developers
DEVELOPERS.GOOGLE.COM
Infinite scroll search-friendly recommendations | Google Search Central Blog | Google Developers

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Peterson
Based on what I've seen with Adsense it's going to depend on the "intent" of the post you have published.
For content that is informational, and relatively end of the "search journey", I've gotten decent/fluctuating CTR. (Personal Finance niche)
If the content is a stop in between a larger research journey, then I've had low CTR but for a niche with better Cost Per Thousand Impressions (CPM) rates I made decent money for impressions. It was less likely I'd get clicks on the ads in that niche.
And then for a third site, the ad rates in general are just low so even with sometimes a better CTR, the earnings are just low.
If you have a site that's focused on both affiliates and ads, then there are competing intents for what they click, especially if we think about Adsense since typically most of the income comes from clicks rather than impressions.
At least based on what I've seen testing in the last bunch of years.

Medo ✍️ » Peterson
I noticed that if CTR goes high, the CPC goes down! and vice versa.
Is it normal?
Peterson » Medo
Not 100% sure about that one. It's possible the ads converting better are low cost, which drives me bonkers. Now I'm out of my depth in ads despite having used it for more than a decade.
Medo ✍️ » Peterson
The ad unites are on top of article. And affilate buttons are on bottom of articles.
So i don't think its the problem.
Peterson » Medo
It's going to depend on the article. For the site I decided to revert to ads rather than lead gen, I manually placed the ads throughout (one of those responsive ads) the content. Depending on the day, the CTR was running 2-3% because whatever ad got tied to the content kept showing up as the person scrolled.
If it's just at the top of the post, they'll scroll past it and won't go back. If the person has done their reading or gotten their answer, and the ad is within visible space, then they may click through.
Medo ✍️ » Peterson
Can u please suggest any good ad placements for long article?
Peterson » Medo
Depends on your content. I dropped in the snippet either at the end of major sections in between paragraphs/subsections
Medo ✍️ » Peterson
I cant totally understand what u mean, sry for my bad ENG.
I'm Activating auto ads and all its features, including in articles ads.
I put about 6 responsive ad units in content, after title, after main image, after P1, after P3, after P6, after P10, and in bottom.
I tried to minimise them to 3 units bad CTR dropped. I tried to Activate Auto ads only but CTR also dropped.
Can u please tell me what sould i do?
Peterson » Medo
I haven't used auto ads so I can't give suggestions on them. I created an ad unit in adsense (a responsive one), and pasted the code manually into my post in a bunch of places.
Medo ✍️ » Peterson
Thank u very much. U really helped me. Do u thing skincare niche always has low CTR
Peterson » Medo
I'm not familiar with ads in skincare BUT it's going to depend on your content and the intent of the search.
Personally if I'm reading reviews about a specific product, I'm likely to go my favorite shop to purchase.
If it's how-to content, then maybe that would get better clicks.
Ultimately you'll need to keep experimenting with both types of content, and additional ad placement within the content too.
Medo ✍️ » Peterson
I have infinite scroll in my website. i just noticed something.
normal articles that users enter from Google has the best revenue and ad impression. but articles with infite scroll, that users enter after finishing an article, it has very bad ad impression and ofcourse bad clicks and revenue too. which means that ads doesnt appear in those infinite scroll pages! can you please tell me why could cause that?
Peterson » Medo
I don't know anything about infinite scroll. I don't use it on my sites so I'm not sure how it impacts ads.

Kathy
These are my CTR's for my skincare client. Our target is different because I'm targeting wholesale buyers. However, only one of those that you see there has the word wholesale in the query. While we have a very different market than you, we still compete with a lot of big players out there, including Alibaba, and all their shopping ads that clutter up the space. (If you're not running shopping ads, maybe you should.) We can't run shopping ads because we have to keep prices hidden. So what do we do? I don't advertise for specific products. I go after broader queries such as whole categories of products because people searching those skip over shopping ads. I also target informational queries that are very obvious to me those are our buyers looking for that information! In your case, blog posts on product reviews would be great. Just another approach you may try.
It really depends on what kind of skincare you sell, but I don't see negative keywords being that important for you, at least not any more than normal.
Finally, I never use Adsense. A client came to me with that once and he was wasting a lot of money. I turned it off and never looked back. Not to say it's not better now. Others will have to speak to that.
No photo description available.

Truslow 🎓
How does Bing work for you folks in that niche? Again – I don't do the campaigns myself, but often handle the tracking. For B2C and things outside of tech savvy niches – Bing seems to work really well for us. There isn't nearly the search volume, but the people who use it seem to be more ready to buy and less likely to be looking for anything informational or otherwise off-goal.
Kathy » Truslow
I haven't used it. More ready to buy there? Interesting thought. I should try it.
Truslow 🎓
Basically, the people who use Bing are the non-tech savvy people who just get their device and leave it set up the way it's set up. Every Windows machine in the world is set up to default to using Bing and whatever the heck they call IE nowadays. And Cortana and the other base searches use Bing too. The people who never change those defaults aren't the people looking for information or to do research. If they search they are looking to buy something, to find a restaurant, or some other actionable "buy" thing.
That said… wholesale (which is more B2B than B2(Novice)C) may not pay off as well – and I suspect that it wouldn't. So it's probably not worth sinking a lot of cash into for that client. Was just curious if you had tried it.
Medo ✍️ » Kathy
We don't sell products.
My website target informational keywords.
I make articles about benefits and and prices for a lot of creams and skin searums… Etc.
I also target DIY skin and hair care on home, like how-to-do articles.
We always include buttons has affiliate links after finishing an article of any skin product.
For AdSense, we activate auto ads with all it features including in-articles-ads.
We put about 6 responsive ad units in content, after title, after main image, after P1, after P3, after P6, after P10, and in bottom.
I tried to minimise them to 3 units bad Click Through Rate (CTR) dropped. I tried to Activate Auto ads only but CTR also dropped.
Can u please tell me what sould i do? Or what good ad placements should i use?
Kathy » Medo
Oh! That's very different, but in some respects the same. You need to stand out amidst all the shopping ads, and make a big enough impact to get the clicks from those wanting to buy. Can you share some screenshots of your ads? You can blur the url and brand.
Medo ✍️ » Kathy
I have infinite scroll in my website. i just noticed something.
normal articles that users enter from Google has the best revenue and ad impression. but articles with infite scroll, that users enter after finishing an article, it has very bad ad impression and ofcourse bad clicks and revenue too. which means that ads doesnt appear in those infinite scroll pages! can you please tell me why could cause that?
Kathy » Medo
Just saw your comment above and answered there. You can delete this one to keep all answers in one place.
Medo ✍️ » Kathy
I'm sry for that, i will delete them. but can u plz answer me that infinite scroll comment?

Arios
A/B test your titles and look into your Google Search Console (GSC) for keyword not provided using an app , when you find golden nuggets from that redo your content to get more quality intent traffic.

Medo ✍️ » Arios
I'm talking about adsense ctr, not search ctr.



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