How do you promote relatively new sites?
My site is stuck with about 40-60 visitors a day and doesn't grow any further. I try to add new materials, but due to competition, they are somewhere in the depths of Google.
How do you find low-competitive keywords (preferably without paid services like SEMrush)?
For free, use tools like Google keyword planner to find similar/ relative keywords. The. Use Google Trends to get an idea of actually traffic numbers.
Take those key phrases into answer the public to find questions surrounding those keywords. Then wrote content to answer them.
That's one technique you can try
Thanks a lot.
First of all, this might be a completely normal thing because it takes each new page around 8 months to fully uncover its full ranking potential. This means that if you write a page today, it will go to the hightest possible ranking position in 8 months. After that, it'll get stuck there. Thus, there's no need to worry about the fact that your articles are "stuck somewhere in the depths of Google" – they are growing, it just takes them 8 months to grow.
At the same time, there are some tools you can use in order to increase both your visits and session time (which is a very big signal for Google since Google heavily prioritizes behavioral factors.
• Understand how to create the "response posts" in your niche. Here's a great video on this topic – [search on YouTube "Income School Battleship Method]. This is a GREAT VIDEO. Whenever you learn how to do that, you'll start creating the articles that Google loves. There are 3 distinct types of articles, I.E. THRE'S NOT JUST ONE TYPE OF ARTICLES UNDER THE SKY.
• Try to maximise the session time at your site. If you say that there are 50 visits per day, then we need to understand who they are and why they came to your site. Next, we can create a minim-guide for that specific target audience and place the link at each of the pages at the site. This will result in those folks spending more time at your site. This is a very strong signal for Google that you site is getting better and Google should rank it higher. It's behavioral factors.
• Backlinks: start working on getting them. Backlinks are the most important ranking factor. Google cares about links a lot. If nobody talks about you, Google won't want to rank you up. There are different ways to backlink. Just start doing. Try to get one backlink per week, and keep on moving forward.
• Social Media Marketing (SMM): Being a contentwriter, I regularly hear from agencies that a new site might be getting ZERO traction in Search Engine Result Page (SERP). And then whenever they just start natively chatting with folks in thee professional niches, the traffic comes, then the monetization kicks in and, boom, you have a viable business model. Talk to the folks in your niche. If you are a fisher, talk to fishermen. Whenever you see a question/problem, Google it and look at top-3. Spend 3 minutes doing that. If you think that you can do better, do it RIGHT NOW. This is a very strong move because you are going after the keywords that real folks are talking about and those folks have already Google them and they are dissatisfied with the results they see in Google. Now it's your time to create the high-quality content for them.
Please feel free to ask me any questions. You can also Direct Message (DM) me. I am doing Search Engine Optimization (SEO)/contentwriting for a number of projects and I can help you move forward.
There is a question about backlinks.
Where to get them?
It is unlikely that someone will link to me, especially to the new blog.
Right. This is a very good question. There are various ways how you can do that.
• You can guest post at other sites. If you write about fishing, you can start talking with various sites about hunting, fishing, outdoor sports and offer your articles on very specific keyword like "best baits to fish to salmon in Canada, in Spring 2021". They will love it coz it's very focused, which is always good. Ask them to backlink to you in your bio below the article. Place your picture and the short bio – 50 words. In this way, folks who liked your article will proceed to your main site and look through other articles there. If you do one guest post every week, you can easily cover your ratio.
• Create something useful – infographics, very useful video or somehting like that, and then pitch it to other sites/YouTube channels. If they use it, they will specify your authorship so that they aren't stealing your content.
• Do interviews – if you write about fishing, then find some mom-and-pop stores in Canada and ask them for a 20-minute interview on YouTube. Pick the phone and explain to them how cool this will be for their SEO! They will love the opportunity to get interviewed. Your video/article will – "How CrookedShoreStore gets it right with salmon baits!". They'll quickly get it – whenever folks want to search for info about them, they'll see the video/article online. They can post the short summary (you'll need to write it) with the link to your site. Boom, you have a very cool backlink :)
Thanks for reply.
Thanks for the in-depth answer
Like most folks here have already said, these things take time. However, your organic traffic performance will largely depend on the nature of your site's purpose. For instance, if you're a small business that serves a particular region, it's natural that you might not have a lot of content or receive a lot of traffic because Google personalizes search results based on location. Or if you're running a blog, there's a lot of competition on the internet, so you'll need to establish some expertise, authority, and trust (E.A.T.) in the area that you're focused on.
However, if you're already an established website with a good amount of high-value content, I would focus on improving your navigation, link structure, and anchor text diversity. Make sure your content is only 2-3 clicks away from the homepage and interlink your content across your site. Not only will this help Google discover your content, but it will also be an indicator to them of how important this is content is for your site.
Also, make sure your sitemaps are updated with new URLs, which will help Google know what to index. And remove any non-200 status or NoIndexed URLs from your sitemaps, so your crawl budget isn't wasted!
Do I need to close the tag pages from indexing?
I guess it depends on how important they are to your site!
How many of these pages exist? If there aren't that many, there's probably no harm in keeping them indexable. However, you might consider using NoIndex tags or robots.txt to limit similar or duplicate content to reduce wasted crawl budget.
Do they receive organic traffic? Before you make any decisions about NoIndexing, use Google Search Console (or other SEO tools) to see if they are generating traffic.
Are tag pages essential for linking to your other content pages? If your tag pages are the primary method for connecting your content to the rest of your site, you might not hold off on NoIndexing and also increase your inlinks!
Thanks. Then I will not close them.
There is no traffic on them.
So, you've finally taken the plunge and decided to create your own website. Congrats! But the hard work doesn't stop there, of course – once your website is up and running, you need to think about how to promote it.
If you're running a local business site or an ecommerce store, you'll want to reach as many potential customers as possible. If you're running a blog, you'll want to attract the maximum number of dedicated readers. And if you're curating a personal portfolio, you'll want every potential client to be able to access your work.
So, what's the secret to great website promotion? We have 10 insider tips which we've broken down below.
How to promote a website in 10 steps:
Choose the right web host
Supercharge your SEO
Use email marketing
Invest in paid marketing
Pitch for guest blogs
Advertise on social media
Post on Reddit
Update your email signature
Read on for an in-depth guide to each step.
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