Does the Schema Help Ranking the Blog?

I want to know about Schema Mark up. Do schemas help rank the blog? Some people say, if you can't do ot properly, it will end up hurting your website? Why is that?
Is Schema applicable only for local business or established brand? So if you are nobody, just running a blog, don't have any physical business space, can you still use schema mark up?
P.S. I am a newbie. If you can give me any resources on this, you are welcome!
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Schema is metadata, data used to describe data. It helps SEs understand your data. It's used in Search Engine Optimization (SEO) to optimize rich snippet results. So, to better understand if schema would be worth your while, research both schema markup and rich snippet results. This article may help point you in the right direction to better understand rich results.
Explore the Search Gallery and Rich Results | Documentation | Google Developers
Explore the Search Gallery and Rich Results | Documentation | Google Developers

Abir ✍️ » Toto
Thank you for this

Truslow 🎓
There's no simple answer to this – and it's not really something you can just go to a couple of articles and be able to execute perfectly. The schema you choose to use is as much an art form as it is a science. So you're not going to suddenly have all the answers after reading this. But… let's give a bit of an intro to schema…
First – no, it generally does NOT help you rank "better". What it does is help Google understand what to rank you FOR and to make it absolutely clear exactly what is there. Schema is something we use to help Google understand what the words it sees on the page actually represent. Generally, you don't create schema for things that don't appear on the page – though there are a few exceptions.
So ultimately it tells Google what exactly you're talking about so it can know "what" to rank you for and also help it understand "where" in the results you should appear in terms of enhanced listings. e.g. Is it a Frequently Asked Questions (FAQ) or a Product or a Recipe or a How-To or something else?
Let's look at "Product Schema" and the examples there:
In the first tab – you just see raw text.
Now… click on the JSON-LD tab (which is the format Google prefers – though the others are fine to use in many cases – and the format that most schema tools help you create).
You can switch back and forth between them (and also maybe the "Structure" tab which gives you the schema in a more readable way) and take a look at how the schema adds a label to the various things in the plain text tab. The name, the price, the reviews.
In the plain text, we see:
In stock
And the schema tells Google that that $55.00 is the "price" of the product and the next line confirms that it is, in fact, in stock and available for purchase. The name tells it exactly what product we're talking about. And the things like productDescription and reviewBody help clear up "this paragraph is the description of the product" and "this paragraph is a review for the product" and so on.
There are tons of resources out there to give you tips about specific types – Products, People, Articles, Frequently Asked Questions (FAQ) Page, etc… but hopefully this will kind of give you enough background and understanding so you know what it is "for" in order to help you start your search on how to use it to accomplish that.
Good luck!

Abir ✍️ » Truslow
Thank you for this. So for an existing sites which has 200 articles, should I use proper schema for the already posted articles or should I use schema for new articles only?

Schema helps your blog show in rich results if you show up in search engines, so it increase your Click Through Rate (CTR), and your visibility, it also helps with audio search and its good for semantic web. The rule is to describe whats on your page, if you add extra items on your schema that does not exist on the actual page, when Google compares your schema to the actual data and there are differences, you might be labeled as untrusted source and your schem might be discarded. Its important to stick with whats on the page, also try to describe as much as possible. To build any schema of your choice for free i usually uss this platform.
You can use schema markups to describe anything on your website, your business your products, services, people, locations etc.


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